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Small Product Photography

Many people ask us how we create our jewelry photos.
All our photography is done 'in house'. Most of the photos I take are first sent out
to a photo editing company to have the jewellery pieces cut out from the background, remove major blemishes and adjust the color.
When they are returned I further enhance the photos through detailed editing, additional color adjustment and sharpening.
All photo editing is done using Adobe Photoshop CC.

Photo Set Up for Small Jewelry Products
The Lighting and Camera Set up
The camera is a Canon 60D with a 100mm f/2.8 Macro lens for close-up photography. The 3 strobe lights are 300W each. The white sheets at the top and in the back are 'Super White Savage Paper' specially designed as a background/modifier for use in photography.

925 Sterling Silver Ring with Cubic Zirconia
Before I sent out this photo I removed all color from the silver part of the piece but kept the color in the center stone. Afterwards, the silver color is added back. This lets me get a consistent silver color from one photo to the next.

925 Sterling Silver Ring with Blue Cubic Zirconia
The blue color in the original photo is not too bad. For the final photo I strengthened the blue, whitened the white spots and sharpened the stone facets. The small stones were all replaced. I don't normally do this because it is too time consuming.

925 Sterling Silver Pendant Necklace with Fresh Water Pearl
Most of the time I do final color adjustments of all colored stones. The photo editing company does not see the actual piece so they rarely get a color correct. I took some yellow and red out of this pearl and whitened it up.

Ceramic Ring with Koa Wood Inlay
The black color in this ceramic ring needs to show. I eliminated the purplish/red/blue hue from it. The wood was sharpened so that the grain in it popped out of the photo.

Tungsten Carbide Ring with Koa Wood Inlay
This tungsten ring's color was far off the actual color. I reduced the red/magenta color in the metal. The wood was sharpened to enhance the look of the grain.

Stainless Steel Bangle Bracelet with Leather
This stainless steel bracelet was photographed lying down then flipped upright for the final image. Just like with silver metal, I would take the color out of the steel then add it back.

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Thanks for reading this. I hope you liked the information.
If you have any tips for better product photography please let me know.

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Visit our website for Canada's best source for wholesale sterling silver earrings, pendants, rings, bracelets, necklaces, chains and other silver jewellery, as well as, stainless steel pendants, earrings, rings and chains, along with tungsten rings, ceramic rings, jewellery displays and so much more.

 

We also have a cash and carry showroom located at 
55 Queen Street East Unit 116 Concourse Level in downtown Toronto. 
Note: We only sell wholesale jewellery. We do not sell to the public at the retail level.
 

The Wrong Way To Market A Product


Marketing 101
 


I don’t know where some of the Chinese vendors learn their marketing strategy. Some of them think that if they yell the loudest then they will get the most business. Sometimes I walk through my local supermarket and hear a loud echoing sound. As I walk closer to the sound I become increasingly irritated. I can’t hear myself think. I start worrying that the noise will make me forget what I am supposed to buy.

As I get closer to it I see someone is screaming out a deafening sound asking people to buy their meat, eggs or some other item. It is a total turn off for me and I must go to another section of the supermarket to continue my shopping. From what I can see it doesn’t seem to bother any other person besides myself. Everyone else just walks around as usual. The local people must accept this form of promotion as a standard way to get attention here.

But the thing I do notice is that no one is attracted to this sound or is drawn in to look at whatever the person is selling. In other words, it is bunch of useless noise that does nothing to promote the product. In my case, it even drives me away.

I see this method for selling a product more as an act of desperation than a way to promote a product. If someone must scream at the top of their lungs for someone to notice their product then there must be something wrong with it. In other words, the thundering noise means “buy it before it expires or I must throw it out”.

The supermarket is not a tourist area where someone may visit just one time. It is a place where the same people go week after week. If you want someone to notice your product then place a sales sign near it, change the display to make it more attractive, update the packaging or just talk normally. 


As long as the loud yelling continues I am staying away and will buy an alternative product.



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Visit our website for Canada's best source for wholesale sterling silver earrings, pendants, rings, bracelets, necklaces, chains and other silver jewellery, as well as, stainless steel pendants, earrings, rings and chains, along with ceramic bands, tungsten bands, jewellery displays and so much more.
 

We also have a cash and carry showroom located at 55 Queen Street East Concourse Level in downtown Toronto. Note: We only sell wholesale jewellery. We do not sell to the public at the retail level.
 

Understanding A Culture


'Having Face'




It seems that it is always the middle class in a society that ends ups a great deal of stress. In China this is no exception. Since China opened to the WTO over 30 years ago the rise of the middle class here has constantly been in the news. Millions of Chinese citizens have risen out of poverty and formed the largest middle class in the world.

But with this prosperity comes more difficulties. As salaries rise so does the price of everything a person wants to buy. Unfortunately, salaries are not keeping up with the cost of living. House prices here in Shenzhen have been rising at the fastest rate in the world. If you want to rent an apartment it will cost you much of your salary. And there is no form of rent control. You might have a 1 or 2 year lease but after that expires the price can triple. Then there is the cost of basic necessities like food and clothing. These have also been rapidly increasing in price.

The middle class Chinese must find ways to cope. Most people are now borrowing heavily to make home and car purchases, which brings along added debt and large monthly payments. In turn, many people are looking for second incomes. This is why Taobao, QQ and Amazon has become so popular in China. Anyone can sell on these platforms and many are using these sites to make extra money.

This whole process mimics the growth of the Western middle class and the problems that eventually arise. However, there is an important difference in China.

In China there is something called ‘mian zi’, which means ‘having face’. This is an important part of Chinese society. It refers to a person’s prestige or status in the society. This can be obtained through what job you have, how much money you have, what type of car you drive, where you live, what personal connections you have, etc.

This sense of ‘face’ is so strong that one must prove to others that he or she is better off than someone else. When times are tough and it is more difficult to stay ahead in society some wrong decisions will be made. One wrong decision being made is that you will see famous brands being copied in China. It is considered a fast and easy way to make money and thereby ‘have face’. It takes many years and a lot of money to build a successful brand. Instead, someone can just make a cheap copy and sell it as an original. If you sell enough of these copies you can make a very good living. This can be the path to rising in the middle class while gaining the respect from others.

Everyone in the West knows that famous brands are copied in China but people must understand the underlying cause of why this is happening. We must look deeper into this issue. Just to tell people ‘it is wrong to copy’ and ‘don’t do it’ is not going to work. It is not just about making money but what that money represents in this society. Only when we have a better understanding of Chinese culture can we look for solutions to this problem.
 


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Visit our website for Canada's best source for wholesale sterling silver earrings, pendants, rings, bracelets, necklaces, chains and other silver jewellery, as well as, stainless steel pendants, earrings, rings and chains, along with ceramic bands, tungsten bands, jewellery displays and so much more.
 


We also have a cash and carry showroom located at 55 Queen Street East Concourse Level in downtown Toronto. Note: We only sell wholesale jewellery. We do not sell to the public at the retail level.